About the Don’t Drink and Drown Campaign
Don’t Drink and Drown is a national campaign that warns drinkers to steer clear of walking by or entering water when under the influence of alcohol.
Research indicates that around a quarter of all adult drowning victims have alcohol in their bloodstream.
The campaign was launched following a string of tragic student drownings. It has two targeted time frames through the year where RLSS UK and partners push messaging these are September and December.
Ross Irwin sadly lost his life in December 2016, read his story here.