National campaign warning party-goers not to drink and drown arrives in Brighton

28 April 2016

Don't Drink and Drown News ImageDrowning Prevention Charity, the Royal Life Saving Society’s (RLSS UK), Don’t Drink and Drown campaign is set to be launched this bank holiday weekend (April 30) warning Brighton’s drinkers to steer clear of walking by or entering water when under the influence of alcohol.

Brighton’s clubs and bars will be raising awareness this weekend with the support of RLSS UK, local police, Brighton and Hove City Council and Resolve Security as research shows that around a quarter of all adult drowning victims have alcohol in their bloodstream*.

Drinkers will be urged to act responsibly near water after they have been drinking and make sure they and their friends avoid walking home near bodies of water.

They will be given drinking water and wristbands to help raise awareness and spread the campaign messages.

Di Steer, RLSS UK Chief Executive said: “People die each year after entering the water with alcohol in their bloodstream, either deliberately or completely by accident. Around a third of all 18 to 21-year-old drowning victims have alcohol in their bloodstream*. Drinking near water can be dangerous and a deadly cocktail. Alcohol can seriously impede your ability to survive in water.

“At RLSS UK we work hard to inform and educate people of the dangers and advise the public to never go into water when you have been drinking and always take care and be aware if you are near water.

“When walking home from a night out, avoid routes that are alongside water, particularly in the darkness, and always stay with and look out for your friends.”

RLSS UK will be joining Resolve Security, who patrol the Brighton water front keeping Brighton’s drinkers away from the water each weekend.

Louise Roberts-Jones, Resolve Security said: “Resolve Security aims to protect and educate young people/ club users in the dangers of drink drowning. We provide our services throughout the night every weekend to prevent people from entering the water either through being intoxicated or mental health/ suicide issues.”

Chris Ingall, Seafront Operations Manager added: “To see this initiative come together over the last few months has been a really positive step in trying to promote water safety, and the increased risk to those entering the water after drinking alcohol. To see all the seafront clubs and bars getting involved with this campaign is a massive step forward in reducing fatalities along our coastline, well done to all those involved.”

To find out more about the work of RLSS UK, the drowning prevention charity, its Don’t Drink and Drown campaign –

Search – #DontDrinkandDrown on social media

Visit our website at 

Follow us on Twitter – @RLSSUK

Visit our Facebook page –

Call – 01789 773994

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Notes to Editors – 

PRESS CALL – Members of the media are invited to attend a photo and interview opportunity on Saturday 30 April at 4pm at Sport and Leisure, Brighton and Hove City Council, Seafront Office, 141 Kings Road Arches, Brighton, BN1 2FN. Please confirm you attendance by contacting Olivia Healey on 01789 774 216 or email [email protected] .

*Water Incident Database – WAID

The Royal Life Saving Society UK (RLSS UK) is the drowning prevention charity.  Around 400 people drown in the UK every year and the RLSS UK aims to prevent drowning through water safety education.

Through its trading subsidiary, IQL UK, there are more than 90,000 RLSS UK Pool Lifeguards in the UK trained in the National Pool Lifeguard Qualification (NPLQ). Around 95 per cent of all pool lifeguards are trained by the RLSS UK.

RLSS UK awards and programmes teach a range of lifesaving skills ranging from life support (CPR) to water survival and rescue skills. Programmes include Rookie Lifeguard (for eight to12-year–olds), Survive and Save (for 12 years+) and Save a Baby’s Life (a free course aimed at parents and carers of young children).

The RLSS UK (then the Life Saving Society) was formed in 1891. In 1904, as there was great support for the organisation from the Royal Family, the society was granted permission to use the Royal title and became the Royal Life Saving Society.

Drowning Prevention Week is the national campaign run by the Royal Life Saving Society UK to cut down the number of accidental drowning that occur each year and support families affected by drowning. The next campaign will run from June 18 – 26, 2016.

RLSS UK contact number has changed to 0300 3230 096.

For more information and interview opportunities with RLSS UK spokesperson please contact Porcha Treanor on 01789 774 495 or email [email protected] or Olivia Healey on 01789 774 216 or email [email protected]

Olivia Healey – PR Executive – 01789 774216 –