SwimFin becomes key partner with UK’s drowning prevention charity

20 January 2017

The UK’s drowning prevention charity and leading provider of water safety and drowning prevention education, the Royal Life Saving Society UK (RLSS UK), is proud to announce that they are working with SwimFin as an official Water Safety Partner.

SwimFin, designed by Kevin Moseley, a highly qualified UK swimming coach with over 25 years experience, is the only vertical swimming aid suitable for children aged 2 years and older which assists with both learn-to-swim and stroke improvement training.

RLSS UK has entered into a Water Safety Partnership with SwimFin due to its key design features which promote safety during swimming lessons and play, whilst also speeding up the learning process for children, helping them to become better swimmers more quickly.

Key safety design features include:
The Fin supports a vertical body position at rest and a horizontal body position when swimming, helping to develop a better natural swimming position
Due to its unique shape, the Fin reduces in buoyancy as the swimmer improves and swims closer to the surface
It is suitable for child and adult learners (up to 16 stone)
Two high quality Velcro straps securely hold the aid to the swimmers body, so it can’t slip away from the learner
The Fin reduces the time it takes a child or adult to learn to swim, helping them to become safer quicker
Compliant with international safety standards for toys and buoyancy aids (EN71 & EN13138)

RLSS UK Deputy Director of Education and Research, Mike Dunn said: “We are proud to announce a partnership with SwimFin. Teaching children to swim, either as a parent or a swimming teacher is very rewarding, but it can be difficult when children lack confidence or are scared of dropping their float in the water.

“It’s amazing to see how quickly children lose those concerns and start to have fun when using the SwimFin, and combined with the fact that the children can still control their own body position and use their arms and legs freely it’s no wonder that children learn more quickly using this device.

“The buoyancy rating and the high quality straps are great safety features, but of course no matter how good a buoyancy aid is, it is critical that children are kept under constant supervision when in or near the water. Teaching children to swim is an early and very important step to helping them to be safer around water”.

“We are also looking in to how SwimFin may help older, more confident swimmers to have a go at open water swimming, both as a training aid in the pool and as a visual, buoyancy, and confidence aid when open water swimming”.

RLSS UK and SwimFin’s ambition for this partnership is that it will help more children to learn how to swim and stay safe around the water, and support and encourage more people to try safe water based activities.

SwimFin CEO Kevin Moseley said: “We are delighted to partner with the RLSS UK to promote water safety, not just in the UK, but also around the world. Drowning is preventable. Teaching the dangers of water in the home, the pool or the beach in a fun way will help children pick up the crucial life saving skills that could help therm save lives. Having developed a swimming aid that appeals to children and promotes water safety at its core, I can rest assured SwimFin is already saving lives”.

For more information on SwimFin visit swimfin.co.uk.

Visit our website at rlss.org.uk

Follow us on Twitter – @RLSSUK

Visit our Facebook page – www.facebook.com/RLSSUK

Call – 0300 323 0096

The Royal Life Saving Society UK (RLSS UK) is the drowning prevention charity. Around 400 people drown in the UK every year and the RLSS UK aims to prevent drowning through water safety education.

Through its trading subsidiary, IQL UK, there are more than 90,000 RLSS UK Pool Lifeguards in the UK trained in the National Pool Lifeguard Qualification (NPLQ). Around 95 per cent of all pool lifeguards are trained by the RLSS UK.

RLSS UK awards and programmes teach a range of lifesaving skills ranging from life support (CPR) to water survival and rescue skills. Programmes include Rookie Lifeguard (for eight to12-year–olds), Survive and Save (for 12 years+) and Save a Baby’s Life (a free course aimed at parents and carers of young children).

The RLSS UK (then the Life Saving Society) was formed in 1891. In 1904, as there was great support for the organisation from the Royal Family, the society was granted permission to use the Royal title and became the Royal Life Saving Society.

Drowning Prevention Week is the national campaign run by the Royal Life Saving Society UK to cut down the number of accidental drowning that occur each year and support families affected by drowning. The next campaign will run in June 2017.

For more information and interview/spokesperson opportunities contact Porcha Treanor on 01789 774495 or email [email protected] or Olivia Healey on 01789 774 216 or email [email protected].