We have built upon our ambitions published in our 2014–2016 business plan.

In reviewing and reflecting on these ambitions we have realigned them to enable us to respond to the ever changing external environment and to ensure we remain at the forefront of water safety education, maintaining our position as market leaders in drowning prevention education and associated vocational qualifications.

We are committed to supporting and providing a framework for our valued trainers, volunteers and members, to help deliver drowning prevention activities.